For businesses seeking an affordable, modular, and highly customizable CRM, Apptivo continues to be one of the most underrated tools in 2025. It offers a wide range of apps covering not just CRM, but also invoicing, project management, procurement, field service, and more—making it a powerful alternative to expensive enterprise systems.
But what’s the Apptivo CRM pricing in 2025? And how does it compare with popular options like Zoho, Salesforce, or HubSpot? In this article, we’ll walk through its pricing structure, features, and why it might be the best value CRM for small to midsize businesses today.
🔹 What Is Apptivo CRM?
Apptivo is a cloud-based business management suite offering more than 50 integrated apps, including a fully functional CRM. It is designed for businesses that want:
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Sales pipeline & contact management
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Project tracking and invoicing
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Quoting and work orders
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Integrated email and marketing
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Mobile and offline access
Apptivo stands out for offering modular functionality at a fraction of the price of larger CRMs, making it ideal for scaling small businesses that don’t want to pay for features they don’t use.
🔹 Apptivo CRM Pricing in 2025 (Updated)
Apptivo’s pricing remains very competitive in 2025, with four plans available:
| Plan Name | Price (Per User / Month – Annual Billing) | Best For |
|---|---|---|
| Lite | $10 | Freelancers and micro businesses |
| Premium | $15 | Small teams needing core CRM + email tools |
| Ultimate | $25 | Mid-size teams needing advanced customization |
| Enterprise | Custom pricing | Large orgs needing API access and support |
💡 Monthly billing is available at slightly higher rates.
💡 All paid plans come with a 30-day free trial.
🔹 What’s Included in Each Apptivo Plan?
✅ Lite Plan ($10/user/month)
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Basic CRM (contacts, leads, opportunities)
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Email templates
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Custom dashboards
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Mobile access
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Up to 500 MB/user storage
✅ Premium Plan ($15/user/month) – Most Popular
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Everything in Lite
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Email integration (Gmail, Outlook)
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Standard reports
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Bulk email
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Marketing & campaign tracking
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Up to 1 GB/user storage
✅ Ultimate Plan ($25/user/month)
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Everything in Premium
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Advanced automation & triggers
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Custom objects and apps
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Priority support
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5 GB/user storage
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SLA tracking
✅ Enterprise Plan (Custom)
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Everything in Ultimate
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Dedicated account manager
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Advanced security & controls
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Private cloud deployment (optional)
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Unlimited custom apps
🔹 What’s New in Apptivo CRM in 2025?
Apptivo continues to add features while keeping pricing low. New updates in 2025 include:
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✅ AI-powered lead scoring (available in Ultimate & Enterprise)
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✅ Smart workflow triggers for faster automation
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✅ Better Gmail/Outlook plug-ins
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✅ Revamped mobile CRM app with offline sync
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✅ Kanban view for deals & tasks
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✅ Integration with WhatsApp and Microsoft Teams
🔹 Who Should Use Apptivo CRM?
✅ Best suited for:
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Small and medium businesses on a tight CRM budget
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Companies looking for CRM + invoicing + project tools in one app
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Sales and service teams that want to customize without coding
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Businesses needing role-based access, fields, and workflows
❌ Might not be ideal if:
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You require deep AI or predictive analytics like Salesforce
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Your team relies heavily on native integrations with third-party tools (Apptivo relies on Zapier or API for many)
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You’re a solo user looking for a completely free CRM (Apptivo doesn’t offer a free tier)
🔹 Apptivo CRM vs Other CRMs in 2025
| CRM | Starting Price | Custom Apps | AI Tools | Invoicing/Billing | Free Plan | Best For |
|---|---|---|---|---|---|---|
| Apptivo | $10/month | ✅ Yes | ✅ Basic AI | ✅ Built-in | ❌ Trial only | Budget-focused businesses |
| Zoho CRM | $20/month | ✅ Yes | ✅ Zia AI | ❌ Add-on | ✅ | SMBs with advanced needs |
| HubSpot CRM | $0 | ❌ Limited | ✅ Basic AI | ❌ Integrations | ✅ | Startups & marketers |
| Salesforce | $30/month | ✅ Yes | ✅ Einstein AI | ❌ Add-on | ❌ | Enterprises |
| Freshsales | $18/month | ❌ | ✅ Freddy AI | ❌ | ✅ | Sales teams |
💬 Verdict: Apptivo remains one of the most affordable CRMs with business-wide tools like invoicing and PM—great for lean teams that multitask.
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🔚 Final Verdict: Is Apptivo CRM Worth It in 2025?
If you want a low-cost, high-customizability CRM with tools for sales, support, finance, and operations, then Apptivo is absolutely worth it in 2025.
Starting at just $10/user/month, Apptivo gives you core CRM features, invoicing, task management, and strong automation—all in one platform. It may lack some flashy AI or brand recognition, but it makes up for it in value and flexibility.
Whether you’re a small agency, consultancy, or growing business, Apptivo can help you scale smart without draining your budget.