When it comes to CRM + marketing automation in one powerful platform, Keap—formerly known as Infusionsoft—has long been a trusted name for small businesses. Built specifically for entrepreneurs, service providers, and coaches, Keap CRM combines client management, automation, scheduling, payments, and email marketing under one roof.
As AI becomes more common in business workflows, many are wondering: How much does Keap cost in 2025? And is it still a smart investment for small and midsize businesses?
Let’s break it down.
🔹 What Is Keap CRM?
Keap is an all-in-one CRM and business automation platform that helps users grow and manage customer relationships from lead capture to payment. It’s known for:
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Drag-and-drop email automation
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Appointment booking tools
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SMS & email marketing
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Invoicing and payment collection
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CRM with segmentation and tagging
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Powerful sales pipelines
Keap is a strong choice for service-based businesses and solopreneurs who want to automate repetitive tasks and nurture leads at scale.
🔹 Keap Pricing in 2025 (Updated)
Keap offers three main pricing tiers as of 2025. Prices are based on annual billing, and all plans include a 14-day free trial.
| Plan Name | Price (Starting Per Month) | Included Contacts | Main Features |
|---|---|---|---|
| Keap Lite | $129/month | 1,500 | Basic CRM, email marketing, appointments, forms |
| Keap Pro | $199/month | 1,500 | Advanced automation, landing pages, sales pipeline, text marketing |
| Keap Max | $289/month | 2,500 | Lead scoring, ecommerce automation, upsells, and funnels |
| Keap Max Classic | Custom pricing | Custom | Formerly Infusionsoft; includes API access and full customization |
💡 Additional contacts cost extra (e.g., +$30 for every 1,000 contacts).
💡 You can request monthly billing, but at a slightly higher rate.
🔹 What’s Included in Each Plan?
✅ Keap Lite – For Solopreneurs and Coaches
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CRM & contact tagging
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Email marketing & templates
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Appointment booking
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Invoicing & payment collection
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1 user included
✅ Keap Pro – For Growing Teams
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Everything in Lite
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Advanced email automation builder
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Sales pipeline and opportunity tracking
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Custom landing pages
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Text message marketing
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A/B testing and reporting
✅ Keap Max – For Scale-Ready Businesses
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Everything in Pro
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Lead scoring
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Recurring revenue automation
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Shopify and WooCommerce integration
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Checkout forms, coupons, and upsell funnels
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Multiple users & roles
🔹 What’s New in Keap CRM in 2025?
Keap continues to evolve with the needs of modern business owners. Here are the key 2025 updates:
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✅ AI-powered “Smart Campaigns” – Suggests next steps based on lead behavior
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✅ Improved mobile app with pipeline management & appointment sync
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✅ Deeper Stripe & PayPal integration with auto-triggered follow-ups
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✅ WhatsApp integration for international client communication
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✅ Enhanced reporting dashboard with predictive revenue trends
🔹 Keap vs Other CRMs in 2025
| CRM | Starting Price | Email Marketing | Sales Pipeline | Automation Strength | Best For |
|---|---|---|---|---|---|
| Keap | $129/month | ✅ Yes | ✅ Yes | ✅ Strong | Coaches, SMBs, Agencies |
| HubSpot | $0 (limited) | ✅ Basic | ✅ Yes | ✅ Moderate | Startups, content marketers |
| Zoho CRM | $20/month | ✅ Add-on | ✅ Yes | ✅ Zia AI | Customization-heavy users |
| Pipedrive | $14.90/month | ❌ Add-on | ✅ Excellent | ⚠️ Light | Sales-focused SMBs |
| Salesforce | $30+/month | ✅ Enterprise | ✅ Enterprise | ✅ Very Advanced | Large corporations |
💬 Verdict: Keap is a great mid-range CRM if you want marketing automation built-in—without needing separate tools.
🔹 Who Should Use Keap CRM in 2025?
✅ Perfect for:
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Coaches, consultants, and service providers
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Freelancers and solopreneurs doing lead gen + marketing
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SMBs that want to replace 3–5 tools with 1 platform
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Businesses that value lead nurturing automation
❌ Not ideal for:
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Ecommerce businesses needing deep inventory management
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Enterprise organizations requiring complex user permissions
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Companies with over 50,000+ contacts (price scales up quickly)
🔹 Limitations and Considerations
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No free plan – Keap is premium only
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Pricing increases as your contact list grows
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Learning curve for automation builder can be steep
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Limited native integrations (many require Zapier or API)
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“Does Keap have a free trial?”
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🔚 Final Verdict: Is Keap CRM Worth It in 2025?
Yes—if you want automation-first CRM tools designed to help small businesses grow.
Keap is ideal for entrepreneurs and teams who want marketing + sales automation in one place. While it’s more expensive than some competitors, it can replace multiple platforms (email, forms, scheduler, payments, pipeline) and save time through automation.
If you’re ready to level up your client journey—from lead to loyal customer—Keap CRM is well worth the price in 2025.